Just as it was revealed before, for example, some international bigname accessories all reject foreign consumers or outdated clothes and then get them to China as new sales, and many of them are secondhand, so the disadvantages are even more obvious compared with Yunlian ornaments.

Chinese people don’t buy international brands before they are stupid. That’s because they don’t choose the existing ones. They naturally prefer Lianhua merchants.

No matter what the reason, Lianhua company has an advantage over other international brands in the Chinese market, that’s for sure

However, it is obvious that almost all the departments that come to the country to operate international brands in good faith have been beaten back by lotus Chinese businessmen. Things are better than them, and the price is lower than theirs. So if Lianhua can still be defeated by these foreign international brands, she should jump off the building.

It can be said that Lianhua Huaxia market is dominated by international brands in terms of time, place and face, and it is strange that they can win.

However, it is already a question of whether the international brands can continue to have a big impact on China. The directors of Huaxia sales areas sent by international brands have paid attention to it one after another. Recently, there has been a big alliance, because they realized that their own side can’t win and occupy the right place, the right time and Lianhua. If they unite, they will still have a fighting force, and even worse, adding international brands to China will be a firm foothold for many years. Although many people will choose Lianhua, there are still many people who like these international brand styles. There are also many fans who are diehard and have no ability to fight back.

Because Lianhua can be regarded as a direct conflict with international brands, Liu Zhihai is still very concerned about this news. Isn’t this nonsense? If he doesn’t even know who his competitors are, he can really go home, wash and sleep, and then be the general manager:

Chapter 656 International Brand Battle

Here, the international cards unite to take action, and Liu Zhihai’s horse will know that the other party can put people on their own side, and Lianhua will naturally put people elsewhere. This is normal business warfare and it depends on who is better.

If you don’t do this, you will really be blind, which is fatal to an enterprise that wants to develop, and it needs to keep pace with the times and change with each passing day in order to develop and have a business.

The spacesqueezed cities and seahorses gave the news back to Shang Tang Lotus. Looking at those international brands, it’s a big battle. Spacesqueezed cities and seahorses are not sure whether they can win this battle or not.

Shang Tanglian was relatively calm when she heard the news, thinking that she had finally come.

At the beginning of the new semester, she resumed her student life, but after hearing the news, Shang Tang Lian still paid attention to it. At this moment, she had been waiting for a long time. Shang Tang Lian had long wanted to play those big international brands in China. On the one hand, she had no strength before, on the other hand, the other side’s foundation was deeper and larger than theirs, and the first strike was not good, but the counterattack was more pleasant and easy to reconcile.

Shang Tanglian has also made some preparations for this matter, and it is also very important to know that those international brands are forced to fight back by themselves, which is often the more critical and the more intense the commercial war is, because it is obviously related to whether they can still live in the Chinese market, whether to force them or be suppressed by them.

Shang Tang Lian attaches great importance to this matter, even though she has made a lot of preparations for this kind of thing, even if the enemy is weak, she will not despise everything. She has been doing it for a long time and is very cautious. What’s more, this time, the enemy is not weak, and this commercial war is not easy to fight.

First of all, international brand merchants unite. They don’t have fans, but they also practice membership card system. They have enough points. They will organize trips and their membership cards will implement interoperability. That is to say, they can integrate points from different brand stores when they buy clothes. They don’t have their own points as before, but now they are complementary.

The speed of international brand merchants is indeed very fast. We just said that we will implement the membership card interoperability system, but in three days, the information in our brains will be networked, and they will be required to hold their membership cards, so that they can get their card points information and continue to score points in any store.

Of course, there is a difference between one’s own business and other businesses. The points of a brand membership card can be accumulated to the original 1.5 points, that is, the original onepoint model is now 1.5 points, and another brand membership card will give one point when buying things in the store.

There is also the fact that before the consumer’s joint membership card, it can be used directly as money. People holding the membership card can not only use the membership card to specify things to buy in several major shopping malls, but also go to the movies and so on. There are also several dessert shops that can also be used as money to spend the total. The loyalty card seems to have suddenly become omnipotent, not only for shopping, but also for watching movies and buying sweets, and the exchange ratio is one point and one dollar.

International brand merchants even cooperate with taxi companies. For example, if some whitecollar workers go out to take a taxi, you can’t take out a bank card to brush it, but they can pay nothing for the membership card. They bring their membership card or report the card number directly to get information, and then enter the password to determine the mobile phone number, so they can cancel it directly.

Although this step seems a little cumbersome, you can find this benefit when you are embarrassed, especially the ID card, which will not cause any inconvenience when everyone goes out, as well as the mobile phone. It is unlikely that modern people will not have this habit when you go out without a mobile phone base.

In this way, he still has a lot of consumers’ hearts, not only because the key of the scorecard is too real, but also because he doesn’t have enough money or can’t change it. This scorecard is better than Lianhua’s. Although it can be accumulated at the end of the year, it will obviously take a while for it to be effective, but the membership card of international brand merchants is obviously different. Obviously, if you buy something for a while today, you can still realize it in a wider way, so the practicality is much more than Lianhua’s.

Needless to say, the effect of these activities is really remarkable. The sales of several joint businesses have shown a rising trend this month. Obviously, many people will benefit from the international brand businesses to do this activity.

In addition, the director of Huaxia, an international brand, contacted a head office and asked for some of the latest production points of the season without any discount. The scene of coming over and supporting can’t be defeated by Lianhua

And this thing is persistent, not for a while. During this period, international brand merchants are frequently new and dazzling, which makes people look at it.

During this period, the international brand merchants have worked hard, and all aspects have been considered, not to mention so many actual international brands. It took only five days for these merchants to negotiate and transport the goods to Huaxia stores. Don’t think this time is too long. This time is really short.

From the beginning of the negotiation, the goods will be urgently transferred. If it takes five days to go by sea, it will not be delivered to the store in a month. Worse, it will be transferred directly from the factory, and then it will be delivered to the relevant department in order to speed up the speed. Then the sales team in Huaxia region will work overtime to distribute all the merchants, and then it will be packaged and transported to the stores in various regions overnight. At the same time, the whole process will take five days.

It can be said that this business seems to be a bit uneconomical. Those new ones are losing money. Of course, this statement is somewhat exaggerated, but it is not much worse. Compared with the previous profits, these new ones are really small profits:

Chapter 657 faint recruit

As the cake grows, some people reduce the sales of several major international brands, and then the sales of Lianhua drop. How high the sales of major international brands rise, the sales of Lianhua drop.

In recent days, Li Qiusheng, Shi Xingchen, merchants Cen and Fu Huamei have been full of bubbles. They just can’t think of any countermeasures. You can’t reduce the price. Don’t say that Shang Tanglian is Li Qiusheng and Shi Xingchen, and merchants Cen and Fu Huamei have rejected this method without thinking. It is too lowend and has also fallen by.

According to their meaning, they can figure out either to make Lianhua membership card system like that, so that no one is higher than anyone else.

Shang Tanglian, however, rejected Liu Zhihai as soon as he got there. He was already going to negotiate with several hypermarkets. Who knows that Shang Tang Lotus was glad that he had discussed it with Shang Tanglian first, otherwise Shang Tang Lotus wouldn’t agree.

Liu Zhihai knows that Shang Tang Lotus is so determined to deny that there is either an idea or it doesn’t work. On the other hand, Liu Zhihai is also worried that if Shang Tanglian has no way or a bad way, what should he do if he can’t cope with this crisis?

Shang Shang Tang Lian was about to laugh when she knew the method of several major international brands. Many things really need to see two sides. Shang Tang Lian didn’t know several major international brands. It was a rush to seek medical treatment, but she planned to punch and kill the master. Although Lianhua was not a master, Shang Tang Lian still felt that several major international brands had made a faint move.

Shang Tanglian thinks that these cards don’t try their best to improve their grades and add value. On the contrary, these, well, how to put it, should be called civilian tricks, which is really stupid.

And it’s new frequently, so to speak, but when you watch these socalled new things, there is no novelty at all, which will lead to aesthetic fatigue

Besides, everyone’s purchasing power is limited for a while, and the quantity is enough when your style comes, but consumers don’t have that much purchasing power. After a while, your socalled new will be out of season, so when the time comes, don’t you mean that your socalled new will demand goods over goods?

Yu Shuo Shang Tang Lian thinks that their membership card joint system, Shang Tang Lian, seems to be the biggest failure in the tactics of several major international brand merchants, that is, this Shang Tang Lotus will call it a civilian means.

What is the natural reason? Whether you go to the supermarket to buy things, go to the movies or take a taxi, it is really real, especially when you are embarrassed. This means is very good, but it is not too popular. When they come, they will take the highend route, which will bring people not only the brand but also the added value it produces. Some people think it is a symbol of taste.

You know, among those consumers, there are many middleclass people who come to buy these things. It is not only the quality of business, but also the social status symbol it brings. It is a superficial thing, not to mention superficial facts. Many people still value this.

And you did this trick. Before the popularization, their points were not good enough. The proportion of points increased together with several associations. Then, it can be directly regarded as before the money was spent. You can’t buy this point with money unless you consume a certain amount in a real store. The membership card level is even more strict, so that people can have a highestlevel membership card.

Now it seems to be real, but it actually lowers the threshold of their own membership cards and reduces the preciousness of their membership cards. That point is also easier to get than before. On the one hand, it is more attractive, but on the other hand, it means that this thing is not precious.

In this way, several major international brands have taken the initiative to lower their grades, but Shang Tang Lotus has taken the initiative to lower their grades.

The only thing Shang Tanglian praised was the organization that organized tourism, but the fact that it was possible to go to the tourism base didn’t matter where the money had never been. If you want these people to travel well, their achievements will be high; If you don’t do well, you will be rejected by all kinds of people. It’s not good here, it’s not good there, and those rich people are really not so easy to serve and be picky. If you are not careful, you will lose points instead of adding points to your impression. It’s a thankless thing to say. What’s the pain?

Of course, compared with what discounts, price cuts, clearance sales, this trick is really a little clever. It doesn’t reduce its business value, but these messy tricks have made it impossible to reduce its brand value.

Isn’t that nonsense? What do you mean by highend? That’s what you can’t expect. Now you’re like Chinese cabbage. Who will be rare? Tell me if you will be rare for Chinese cabbage, or a rare treasure, king green glass and jadeite.

On the fact that solid Chinese cabbage can still fill the stomach, jade can’t be eaten, but it is a luxury. For people in the society, it can’t fill the stomach, but it is more than something full. It is a status symbol.

The Shang Tang Lotus has decided that the price reduction is not a good idea, even if it’s stupid, it won’t be this trick unless Lotus China wants to take the civilian route, but now Lotus China is in a great situation, and Shang Tang Lotus can’t do it unless its skull is broken.

There is also Liu Zhihai’s suggestion that Shang Tanglian thinks this trick is too stupid on the one hand, and that he will lose if he follows the other’s ass on the other hand. No matter what the reason, Shang Tang Lotus can’t choose this trick.

Shang Tanglian’s choice of tactics is very simple to increase the value, so as to improve the quality of Lianhua and make it more standardized aftersales. The most ruthless move of Shang Tang Lotus is to do the opposite.

International brand merchants have reduced the difficulty of their points, while Lianhua has increased the difficulty. At the beginning, the effect is not obvious, but the effect will gradually come out:

Chapter 65 New projects

In addition to the implementation of these two regulations, the Shang Tang Lotus is to let Liu Zhihai do what to do and let him settle down.

To tell the truth, Liu Zhihai was drunk when he heard Shang Tang Lian’s two demands. He really wanted to tell Shang Tanglian that you wouldn’t fight a commercial war. I’ll do it.

As a result, it is estimated that his expression is too obvious in Shang Tang Liandu. Because Shang Tanglian took it and said to Liu Zhihai, If you have too much energy, you can expand an overseas business. I am joking not to take advantage of this international brand to focus on the opportunities in the Chinese market and seize an overseas market share. When should I take advantage of it?

As soon as Liu Zhihai heard this, he knew that there was no room for manoeuvre. Let’s do it in the end. Anyway, if we lose, we will lose. Shang Tang Lian, the founder, doesn’t feel bad. What’s the matter with him?

Liu Zhihai is not a shortsighted person. Naturally, he knows the benefits of Shang Tang Lotus. He doesn’t agree with this method because it is too risky at this time.

After Shang Tanglian solved this problem, she resumed her leisurely university life again. Although Shang Tang Lian’s university life is quite leisurely, it is relatively speaking. He said that Shang Tang Lian should make a lot of money although she is in college.

Not to mention him, since the establishment of Lianhua, almost all the idle funds have been brought to her for stock trading except for leaving enough funds on the company’s books, and Shang Tang Lotus is no longer making shortterm investments, which is too short and changes too fast. Sometimes, what Shang Tang Lotus roots have to teach can’t catch up with buying and selling, which also delays things. Therefore, most of Shang Tang Lotus does the middle line and some of it does the long line, leaving a small amount of funds for shortterm, so that even if it misses the best period, the loss will not be serious, even if it falls too much, it will not reach the limit.

It is even more impossible to do foreign stocks in the short term. The risk is too high, and the possibility of diving is also very high. It is not very likely that you will have to touch your account once and the money will be wasted directly.

Although Shang Tang Lotus has less shortterm funds, compared with medium and longterm stocks, Shang Tanglian has 100 million shortterm funds, which add up to 55 billion.

This figure looks real, but it’s not much at all. You know, Lianhua has had an economic benefit of 500 million yuan on the first day of its opening, and then Shang Tang Lotus went to military training and came back with 500 million yuan, which turned into 15 million yuan. In the whole year, there was really not much money for 550 million activities, and it was necessary to deduct the salaries of those equipment and personnel in the new expansion scale and the new company community.

However, among the 55 billion yuan, there are not lotus flowers, and many of them are advance payments. Accountants know that the socalled advance payments will be recorded, and some of them are debts. The income from Shang Tanglian’s stock trading is not much, just about 200 million is the income in the first half of this year.

Shang Tanglian didn’t think about reinvesting the money, but she was short of manpower in all aspects. She was ambitious and didn’t want to invest a little here and a little there like those investors. She wanted to hold the money herself, and she would rather take the ups and downs in the stock market than invest it in Qian Shengqian.

Because Shang Tanglian wants to know clearly that her business empire is going to expand rapidly, it is very important whether the funds can be put in place in one step. Although the stock is in the medium and long term, it is easy to get out, even if there is a loss, it will not be much, and it is not easy to make a loss in the medium and long term unless your company goes downhill. How much is the profit?

According to what Shang Tang Lian wants to do with this money, she can’t do it. Otherwise, Shang Tang Lian has had experience in running a large group in her previous life, but she really lacks talents.

You know, it is very important for a business empire to build this business empire, and it is also very important to keep secrets, otherwise it is easy to collapse if the foundation is not strong and the bones are not strong.

Shang Shang Lian is not short of money now, and there is no shortage of developable projects. Don’t say that he went to the flag factories of Shang Shi Tuan and Bai Shi Tuan in previous lives. It’s still ok to experience there, even if he wants to make a difference.